That’s certainly not a criticism of the brand or its integrity – to make good coffee, you have to know and care about coffee, which Hafer and co. Made with 100 Colombian coffee, 300mg of caffeine per can, and an energizing blend of MCT Oil and amino acids, the new 300 packs a serious caffeine punch. The tasting notes provided on both the bags and the website blurbs would not be out of place on the menu of an upscale cafe. While the branding is undoubtedly macho and clearly patriotic, the selection of beans, and choice of how to roast them, show a certain level of knowingness. That’s enough background for now, what about the coffee? The Black Rifle Coffee CollectionĪ quick look at the Black Rifle website will put you in no doubt that this is a company that takes coffee seriously. When he returned to the USA, Hafer started Black Rifle as a way to provide roast-to-order coffee to pro-Second Amendment and veteran groups. A former Green Beret and military contractor, Hafer served abroad in Iraq and Afghanistan and it was while he was overseas that he developed a fondness for roasting his own beans and producing his own blends of coffee. ![]() ![]() Much of the focus on Black Rifle Coffee Company falls on Evan Hafer, the founder of the business. Black Rifle is by its own definition the anti-PC, pro-forces coffee company that is looking to provide a brighter future for America’s veterans. You’ve probably heard of them, perhaps for their plan to hire 10,000 veterans within six years or their incentive to send one bag of coffee to an American serviceman on deployment for every one bought by a customer.
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